FDP Consumer Behavior and International marketing †Marketing Research Paper

FDP Consumer Behavior and International marketing – Marketing Research Paper Free Online Research Papers FDP Consumer Behavior and International marketing Marketing Research Paper (400 Level Course) Louis Vuitton is an excellent example of having brand loyalty in a global market. Louis Vuitton is a staple product for those that can afford it. It became a staple product because of its customer service and product guarantee. A Louis Vuitton bag is supposed to last longer than the owner’s life time. When a Louis Vuitton bag becomes damaged it is replaced or fixed for free without questions or hassles. I have been intrigued by the buying of fake Louis Vuitton items and other designer items on this voyage. I have been following the consumer loyalty to fake Louis Vuitton items and other designer products throughout our voyage. In Japan there were no fake purses, shoes, wallets, or sunglasses to be found. There were large extensive markets and malls but there were no booths with racks of fake purses, shoes, watches, wallets, or sunglasses. In our port of call, Kobe, there were large Louis Vuitton, Channel, and Gucci stores but the prices were double those of the stores in the United States and Europe because of the tax on imported goods. I was very surprised by the lack of fake merchandise in Japan’s markets. The lack of fake merchandise made it seem as if the Japanese were above buying into the market of contraband. They only had real items; it seemed to be decision based on economic and prestige-driven cultural values. In Japan if you can afford to buy a designer bag then you do it. The Japenese do not buy fake merchandise. I did not observe any Japanese with fake Louis Vuitton items. I did not observe any students with new Louis Vuitton bags after Japan. I wondered if the price was a det errent or the lack of fake items was the reason. My observations lead me to believe it was the lack of fake items was the reason they were not purchased. In International Marketing, we discussed how the Chinese were great copiers of business and would copy your business down to the last detail and open up a shop right next to yours. Well, the Chinese are not just great copiers they are the best copiers of fake designer merchandise. I followed my Louis Vuitton habit through the markets in Shanghai and in Bejing. Wow! The craftsmanship was amazing. I found fake Louis Vuitton’s, Prada, Gucci, Channel, and others that were identical to the real ones. The only difference was the fact that they did not have serial numbers in them. They had the correct color scheme, logo, stitching, weight, texture, zippers, and clasps. I also found many bad copies. Yet, I have not found a large loyal customer following to real Louis Vuitton items on the ship. After China, I saw many people on the ship with new Louis Vuitton bags that were obviously not real. The LV logos were put on seams, the colors were off, zippers were not Louis Zippers, had different flowers, were not made of real leather and displayed other small details that prove purses to be fake. I started to wonder if these fake purses were hurtful to Loui s Vuitton or brand recognition for consumers. I decided no. I do not think that Louis Vuitton is suffering economically from the fake purses or worried about their existence in the market. The average Louis Vuitton purse cost above seven hundred dollars ($700). The average fake on the market was ($40) forty dollars and a very good fake was more than a hundred dollars ($100). A consumer who is willing to pay forty ($40) dollars for a fake purse is not the consumer Louis Vuitton is targeting in its market segments. Research Papers on FDP Consumer Behavior and International marketing - Marketing Research PaperDefinition of Export QuotasAnalysis of Ebay Expanding into AsiaMarketing of Lifeboy Soap A Unilever ProductHip-Hop is ArtResearch Process Part OneBionic Assembly System: A New Concept of SelfUnreasonable Searches and SeizuresAssess the importance of Nationalism 1815-1850 EuropeOpen Architechture a white paperRiordan Manufacturing Production Plan

The History of Video Recorders and Television

The History of Video Recorders and Television Charles Ginsburg led the research team at Ampex Corporation in developing one of the first practical videotape recorders or VTRs in 1951. It captured live images from television cameras by converting the information into electrical impulses and saving the information on magnetic tape. By 1956, VTR technology was perfected and in common use by the television industry. But Ginsburg wasn’t done yet. He led the Ampex research team in developing a new machine that could run the tape at a much slower rate because the recording heads rotated at high speed. This allowed the necessary high-frequency response. He became known as the father of the video cassette recorder.†Ã‚  Ampex sold the first VTR for $50,000 in 1956, and the first VCassetteRs or VCRs were sold by Sony in 1971. The Early Days of Video Recording Film was initially the only medium available for recording television programs magnetic tape was considered, and it was already being used for sound, but the greater quantity of information carried by the television signal demanded new studies. A number of American companies began investigating this problem during the 1950s.   Tape Recording Technology Audio and video magnetic recording have had a greater impact on broadcasting than any other development since the invention of radio/TV transmission itself. Videotape in a large cassette format was  introduced by both JVC and Panasonic around 1976. This was the most popular format for home use and for video store rentals for many years until it was replaced by CDs and DVDs. VHS stands for Video Home System. The First Television Cameras American engineer, scientist and inventor Philo Taylor Farnsworth devised the television camera in the 1920s, although he would later declare that theres nothing on it worthwhile. It was an â€Å"image dissector† that converted a captured imagine into an electrical signal. Farnsworth was born in 1906 on Indian Creek in Beaver County, Utah.  His parents expected him to become a concert violinist but his interests drew him to experiments with electricity. He built an electric motor and produced the first electric washing machine his family ever owned at the age of 12. He then went on to attend Brigham Young University where he researched television picture transmission. Farnsworth had already conceived of his idea for television while in high school, and he cofounded Crocker Research Laboratories in 1926 which he later renamed Farnsworth Television, Inc. He then changed the name again to Farnsworth Radio and Television Corporation in 1938. Farnsworth was the first inventor to transmit a television image comprised of 60 horizontal lines in 1927. He was only 21 years old. The image was a dollar sign. One of the keys to his success was the development of the  dissector tube that essentially translated images into electrons that could be transmitted to a TV. He filed for his first television patent in 1927. He had already won an earlier patent for his image dissection tube, but he lost later patent battles to RCA, which owned the rights to many of inventor  Vladimir Zworkyin’s  TV patents. Farnsworth went on to invent over 165 different devices. He held over 300 patents by the end of his career, including a number of significant television patents although he was not a fan of what his discoveries had wrought. His final years were spent battling depression and alcohol. He died on March 11, 1971, in Salt Lake City, Utah. Digital Photography and Video Stills Digital camera technology is directly related to and evolved from the same technology that once recorded  television  images. Both television/video cameras and digital cameras use a CCD or charged coupled device to sense light color and intensity. A still video or digital camera called the Sony Mavica single-lens reflex was first demonstrated in 1981. It used a fast-rotating magnetic disc that was two inches in diameter and could record up to 50 images formed in a solid-state device inside the camera. The images were played back through a television receiver or monitor, or they could be printed out. Advancements in Digital Technology   NASA converted from using analog to digital signals with their space probes to map the surface of the moon in the 1960s, sending digital images back to earth. Computer technology was also advancing at this time and NASA used computers to enhance the images that the space probes were sending.  Digital imaging had another government use at the time – in spy satellites. Government use of digital technology helped advance the science of digital imaging, and the private sector also made significant contributions. Texas Instruments patented a filmless electronic camera in 1972, the first to do so. Sony released the Sony Mavica electronic still camera in August 1981, the first commercial electronic camera. Images were recorded onto a mini disc and placed into a video reader that was connected to a television monitor or color printer. The early Mavica cannot be considered a true digital camera, however, even though it started the digital camera revolution. It was a video camera that took video freeze-frames. The First Digital Cameras   Since the mid-1970s, Kodak has invented several solid-state image sensors that convert  light to digital pictures for professional and home consumer use. Kodak scientists invented the worlds first megapixel sensor in 1986, capable of recording 1.4 million pixels that could produce a 5 x 7-inch digital photo-quality print. Kodak released seven products for recording, storing, manipulating, transmitting and printing electronic still video images in 1987, and in 1990, the company developed the Photo CD system and proposed the first worldwide standard for defining color in the digital environment of computers and computer peripherals. Kodak released the first professional digital camera system (DCS), aimed at photojournalists in 1991, a Nikon F-3 camera equipped with a 1.3-megapixel sensor. The first digital cameras for the consumer  market that would work with a home computer via a serial cable were the Apple QuickTake camera in 1994, the Kodak DC40 camera in 1995, the Casio QV-11 also in 1995, and Sonys Cyber-Shot Digital Still Camera in 1996. Kodak entered into an aggressive co-marketing campaign to promote its DC40 and to help introduce the idea of digital photography to the public. Kinkos and Microsoft both collaborated with Kodak to create digital image-making software workstations and kiosks which allowed customers to produce photo CD discs and add digital images to documents. IBM collaborated with Kodak in making an Internet-based network image exchange. Hewlett-Packard was the first company to make color inkjet printers that complemented the new digital camera images. The marketing worked and now digital cameras are everywhere.

Secondary data exercise Case Study Example | Topics and Well Written Essays - 1750 words

Secondary data exercise - Case Study Example In recent corporate history, if there is one company which had demonstrated exemplary leadership and admirable resilience, to pull back itself from an imminent collapse, it could be none other than Marks & Spencer, the Retail Stores legend of the UK. The main plank on which it staked its entire hope was its compelling and convincing advertisement strategy. When the decline was confirmed and could not be ignored any more, the company under the guidance of Sir Stuart Rose as its new chairman decided to take the bull by the horn. How it girdled up its loin and strained every nerve to successfully tide over crisis after crisis, is an interesting corporate story. 2. Analysis for the causes, and drafting the remedial measures: An objective analysis brought out the following serious anomalies staring at the face of M&S, (the later shorter logo version of Marks &Spencer): sales were steadily dwindling (the worst was during 2004-2006), customers were slowly moving away since their preferences and what M&S offered didn't match very often, customer service offered by M&S was below par and competitor pressure was mounting. Now the company had very little option. They had to undertake damage-control measures quickly to restore the sagging confidence of even their most loyal customers. Strategic planning and supportive ad campaign came to their rescue, and once they stabilised their standing, then there was no looking back at all. They concentrated more on Communication Strategy to woo the customers back to their showrooms. The advertisement campaigns occupied the prime spot in the marketing communication activities. 3. What is advertising and its significance: What it can do and what it cannot do : Advertising is the core element of any marketing communication which aims to connect the business with its customers. "Advertising can be defined as any paid form of non-personal presentation and communication through mass media. The main aim of advertising is to sell to a wide mix of consumers and also to induce repeat purchases". Again " the main objectives of advertising are creating awareness about a product or store, create a desire to want a product, to communicate the store's policy on various issues, to help in repositioning of the store in the mind of the consumer and to increase the sales of specific categories or to generate short term cash flow by way of a sale, bargain offers or clearance sales. Advertisement can also help in reinforcing the retailer's corporate identity."1 (Swapna Pradhan, 2007) This aspect of recreating the retailer's corporate identity and repositioning the store in th e minds of the consumers weighed heavily with M&S management who decided to launch a dynamic drive into the consumers private preferences in an effective manner. But they were also aware of the limitations of a mere advertisement campaign alone . Primarily communication is used to inform the customers about the retailer, the merchandise and the services. Beyond that it could achieve pretty little of any worth. "It is believed that every brand contact delivers an impression that can strengthen or weaken the consumer's view of the company."2 ( Philip Kotler). So they decided to adequately back it up with a lot of image booster as well as

Imperial Chemical Industries Essay Example | Topics and Well Written Essays - 2000 words

Imperial Chemical Industries - Essay Example The technology could either be innovative products that satisfy customer needs and wants or technology that offers cost competitiveness (Annual Report and Accounts 2005, 149; Science & Technology, online). A few factors in the economical environment are influential on profitability, especially since ICI operates worldwide in over 50 countries. They include domestic and international recession, tariffs and trade barriers, exchange controls, fluctuations in national currencies, foreign exchange exposure, and cyclical fluctuations of the industries and economies in which its businesses operate (Annual Report and Accounts 2005, 149-150; Investor Relations: Financial Performance: Risk Management, online). There are many factors in the legal environment that are particularly influential on profitability. They arise from worldwide operation, exposure to consumer markets, rules governing fair competition and corporate governance, and contractual obligations. ICI worldwide operation requires compliance with a range of foreign laws, regulations and standards that are expensive. Moreover, the difficulty of enforcing legal claims and agreements through some foreign legal systems will also affect profitability. Lastly, unforeseen changes in local laws, regulations, and standards in developing countries could affect ICI's profitability (Annual Report and Accounts 2005, 150). ICI's exposure to consumer markets exposes it to legal risks, regulation and potential liabilities from product liability claims asserted by consumers, which could have an adverse effect on profitability. A significant proportion of ICI's products is sold directly or indirectly to end-user consumers, even if ICI does not itself provide these products directly to consumers. Specifically, the laws and regulations to which ICI are exposed are environmental, health, and safety. Environmental, health, and safety laws and regulations include those concerning pollution, the health and safety of employees, protection of the public, protection of the environment and the generation, storage, handling, transportation, treatment, disposal and remediation of hazardous substances and waste materials. These regulations and standards are becoming increasingly stringent. ICI is also subject to inspections and monitoring by the relevant enforcement authorities. ICI also requires relevant permits and a pprovals for its operations that require compliance with their terms and which may be subject to renewal, modification and, in some circumstances, revocation. Violations of applicable laws, regulations and standards, could result in losses in the form of damages, fines or other sanctions, increased costs of compliance as well as reputational damage (Annual Report and Accounts 2005, 151). With regard to environmental laws and regulations, ICI is subject to soil and groundwater remediation, that in the future may require it to take action to correct effects on the environment of prior disposal or release of chemical substances. With regard to safety and health laws and regulations, The Glidden Company (Glidden), a wholly owned subsidiary

Albert Camus The Stranger Essay -- Stranger

Albert Camus' The Stranger What if the past has no meaning and the only point in time of our life that really matters is that point which is happening at present. To make matters worse, when life is over, the existence is also over; the hope of some sort of salvation from a God is pointless. Albert Camus illustrates this exact view in The Stranger. Camus feels that one exists only in the world physically and therefore the presence or absence of meaning in one's life is alone revealed through that event which he or she is experiencing at a particular moment. These thoughts are presented through Meursault, a man devoid of concern for social conventions found in the world in which he lives, and who finds his life deprived of physical pleasure--which he deems quite important--when unexpectedly put in prison.   The opening line of the novel sets the tone for Meursault's dispassion towards most things. The novel is introduced with the words: "Maman died today. Or yesterday maybe, I don't know" (3). Although the uncertainty originates with an ambiguous telegram, it seems that the tone alone could justify changing the meaning of the words 'I don't know' to 'I don't care.' In a sense, in the days following, he only goes through the motions of the vigil and then the funeral; the only emotion he expresses is joy when his bus takes him home and he is able to sleep. At one point, he looks back at the events of the past few days, realizes that he has to go to work, and notes: "that, really, nothing had changed" (24). Despite these reactions, there is evidence that Meursault did indeed love his mother, observed both in his defensive argument at the 'old people's' home as to why she was put there in the first place and in his recollections... ...has no comprehension of the objects in its existence--as he is unconcerned with the objects in his own life and finds meaning only within himself. Meursault does not care for objects in his world. He does not see the importance of certain words whose definitions attempt to explain human relationships either amongst themselves or their emotions in general. He does not follow 'conventional' social beliefs nor does he believe in God, nor salvation. Meursault however loves his life. It is a pure love derived from enjoying his existence on a day-to-day basis, rarely looking back and never looking forward. His love is not dependent on doing what society or some religion has deemed correct, but on what he feels he wants to do despite what most would consider common. Work Cited Camus, Albert. The Stranger. Trans. Matthew Ward. New York: Vintage International, 1989.

Why I deserve FoR Scholarship?

Why I deserve the FOR scholarship â€Å"I'm criticized, but all your bullets ricochet â€Å", this is a line from the song Titanium by David Guests. Based on our teachers, the point of view of almost half of the people, including them, is that we don't deserve to be here, to be In this Special Science Class. They said that there are more Intelligent students In the star sections who deserve more to be called as the cream of the crop. They keep on believing that It Is only luck that brought us here, but In fact, we are here because we deserve to be.SC Is no Joke, because the entrance examinations are already a real deal – sweat and blood. So It hurts like there's a knife stabbing us In front, hearing those words coming out from them, from our teachers who should be the one to encourage us but now they're the one whiffs lowering our self-esteem. An Intelligent person has an open mind. He knows how to accept criticisms. And as a student who belongs In the special science class, we use their criticisms as a determination, a key to prove them all wrong.They shoot us down, but we get up. Special science students are special that's why we are called â€Å"special†. But what sets us apart is the curriculum itself. I mean, we are trained to be scientists and mathematicians of the batch. It's like our final training ground for college thus making us â€Å"special†. Being an SC student is not that easy. Why? Because it requires more effort. We must pay extra time to our studies and extracurricular activities as well. Besides, our teachers expect us to be above the regular students.We are considered and trained to be the best of the best, the cream of the crop so that the moment we enter college, we're all armored. And eventually after college, we are the ones who are expected to be the leaders. Not just with Math and Science, but also with our government too. We are learning more and e are learning in the hard yet the best way to be a good leader so meday. This class brings out the best in us. It lets us see the best that we can be.Being a student of SC is not only being the best in whatever field you have chosen to, but being the best student and citizen for the country. It's something special. It is something rewarding. And it is a responsibility. Why I deserve FOR Scholarship? By Janice-Serrate people, including them, is that we don't deserve to be here, to be in this Special Science Class. They said that there are more intelligent students in the star sections t is only luck that brought us here, but in fact, we are here because we deserve to be.SC is no Joke, because the entrance examinations are already a real deal – sweat and blood. So it hurts like there's a knife stabbing us in front, hearing those words now they're the one who's lowering our self-esteem. An intelligent person has an open mind. He knows how to accept criticisms. And as a student who belongs in the Special Science Class, we use their criticisms a s a determination, a key to prove them eventually after college, we are the ones who are expected to be the leaders. Not Just

Russian Formalism And The Hero - 1098 Words

The title hero has been around for a long time. There are many things that can pop into a person’s head when the word hero is said. Within Russian formalism, there is the idea of structures and perceptions within literature. The time, place, historical movement, and author, can change the perceptions of a novel or even how it is written. Stories have been around since people started to communicate. Stories or myths were used to teach lessons, for entertainment, or to keep history alive. There have always been different types of stories that people would talk about. One type of story that has been around for a long time is the story of heroes. The stories started out having hidden lessons within the stories. To fully understand the archetype, or structure, of the hero quest Russian formalism will be discussed. With understanding Russian formalism, it then will be connected to the hero quest structure. The hero quest structure will then be broken down to be explained. To better understand the hero quest the French novel, Kiffe Kiffe Tomorrow by Faà ¯za Guà ¨ne will be analyzed using this structure. Following the concepts of Russian formalism, novels can be classified through the hero quest structure influencing the perceptions of the works. Russian formalism is a mixture of symbolism theory mixed with linguistic theory. But, with formalism studies are more scientific and objective than that of symbolist theory. Russian formalism is a type of literary criticism and looks at theShow MoreRelatedRussia vs Brazil Communication Styles963 Words   |  4 Pagesï » ¿Business Meetings Casual communication in Russia reflects a subdued formalism that is unique region. A business meeting with a stranger warrants the use of their patronymic name to address them. A patronymic name is the surname originated from a paternal ancestor such as a father or grandfather. All Russian surnames are rooted on the individuals’ father with the suffix â€Å"ovna† or â€Å"evna† for women, which translate to â€Å"the daughter of†. For men the suffix â€Å"ovich† similarly translates to â€Å"the sonRead More It’s the End of the Worldand I Feel Fine Essay examples3075 Words   |  13 Pagesoutside the expertise or jurisdiction of the intellectual. Rather than something going wrong with one of Dr. Strangelove’s nuclear devices, a human-based error occurs, which triggers the secret Soviet Doomsday device—a tactical error on the part of the Russians. Likewise, in Fail Safe, Professor Groeteschele is never truly proven wrong. Ins tead of making a terrible tactical or theoretical miscalculation, the rules of the game are completely changed for the Professor after a glitch in the new supercomputerRead MoreThe Evolution of the Hero1960 Words   |  8 Pagesthink we know a hero when we see one. But pinning down those attributes is a challenge; your hero may not look much like mine. So it s worth asking: Are there certain immutable characteristics that have defined heroism across the ages? The men and women on the following pages are individuals of extraordinary distinction, but how do they stack up against the legends of the past? Although there are some timeless, universal qualities known as heroic, throughout history the idea of the hero has fluctuated